S1E4 Marketing: A brand's story with Pete Gomori

To tell an entire story, an entire history and personality, in just a few words, a single sentence, or a symbol - that is the power of brand marketing. From Coca Cola, to Disney or McDonald's, the name of a successful brand alone has the power to conjure images, memories and emotions in our minds. So what can writers learn from the way a brand tells its story? Pete Gomori is the founder of brand agency Studio Gomori, and in this episode he unpacks the structural, creative and emotional similarities between the worlds of marketing and fiction writing.