S2E18 Gin: Hilary Whitney on Sacred Spirits

Gin has been on one hell of a journey, from earning the name ‘Mother’s Ruin’ during the Gin Craze of the 18th century, to becoming a symbol of sophistication and decadence in recent years. Hilary Whitney and her husband Ian Hart are two people we have to thank for the resurgence of gin in Britain. Together they launched Sacred Spirits in 2008, with the aim of reframing its connection with the city of London in a better light. Hilary is today’s guest and she explains how a simple hobby led to the creation of a formidable and much-loved brand. In this episode discover how the world of online gin tasting is flourishing, find out why you don’t need to reinvent the wheel to find success, and learn to take the plunge and stop overthinking the process.